Experience in commercialising technical opportunities
KEBNEK combines business strategy, product thinking and technical-sector understanding to help teams move from know-how to commercial decision.
Short profile
KEBNEK is led by Vladimír Bayer, an advisor focused on commercialisation, product strategy and business-case development for technical and innovation-driven projects.
The work is especially relevant where strong technical know-how needs to be translated into a product concept, customer logic, business model, investment case or partner strategy.
Relevant experience areas
| Spin-off Preparation | Technology Commercialisation | Investor & Partner Preparation |
|---|---|---|
| Support for research teams and university-originated technologies, | Translation of technical capability into product positioning | Preparation of milestone logic |
| Transferred know-how definition | Value proposition, | Funding argumentation |
| First customer hypotheses | Business-case assumptions | Pitch narrative and negotiation for investors. |
| Commercialisation route assessment | Go-to-market logic | Support for grants application. |
Selected reference
“Vladimír methodically led the key steps: know-how definition, customer consultations, market product formulation and business strategy design.”
We began our collaboration with Mr. Vladimír Bayer in December 2024, when we initiated preparations to establish a spin-off company focused on leveraging advanced simulation tools to enhance machining efficiency. From the outset, Vladimír methodically took charge of key steps – under his leadership, there was clear definition of transferred know-how, preliminary consultations with potential customers were conducted, a market product was formulated, and a business strategy was designed. In all these activities, Vladimír actively engaged as both colleague and mentor, demonstrating deep understanding of the proposed product and its market potential. We benefited from his extensive network of contacts in both the manufacturing industry and ICT infrastructure sectors. Although the project ultimately had to be paused due to insufficient product readiness to deliver a scalable solution meeting user needs, the entire 17-month collaboration represents valuable experience for our team, which is already modifying our research methodologies. What we particularly appreciate about Vladimír is his ability to combine a friendly, informal approach with clear managerial leadership and strategic focus on achieving defined objectives.
doc. Ing. Petr Kolář, Ph.D., vedoucí Ústavu výrobních strojů a zařízení, Fakulta strojní, ČVUT v Praze
How Kebnek works with technical teams
- clear structuring of ambiguous commercial questions;
- practical translation between technology, customer value and business case;
- focus on decision readiness, not generic strategy documents;
- support for founders, researchers and technical teams;
- pragmatic preparation for investors, grants, partners and TTO discussions.
Have a technical opportunity that needs commercial clarity?
Start with a first consultation. We will clarify the maturity of the opportunity, the main risks and the most useful next step.