Starting something is an exhilarating adventure that requires letting go of old habits.
New frame for the old Product
Companies understand the need to bring a new product. Often they focus on the improvements of functionality, and additional features or improving manufacturability. They often forget to address the impact on the old product and process.
Organisational Nostalgia
Status quo bias is obstructing efforts to transform various aspects of organizational behaviour to genuinely embrace change. Numerous rational and emotional arguments may arise, advocating for the retention of existing products, processes, or organizational structures, often driven by underlying motivations to resist change.
Generation plan
A structured generation plan facilitates the organization’s adaptation to change. It also outlines the phase-out process for the old product, including pricing strategies and communication efforts aimed at retaining customers who were drawn to the previous offering.
One generation changes a company
Despite the thorough planning, it is a must to watch the competitors. The change often comes from outside. Agile reaction can prevent the Nokia scenario. The European car industry is facing a challenging times. Driving is less of a value than infotainment for many.