Category: Product innovation

This is a parent category linked to area of expertiese

  • Generation Plans in Contrast to Generation Changes

    Generation Plans in Contrast to Generation Changes

    Starting something is an exhilarating adventure that requires letting go of old habits. New frame for the old Product Companies understand the need to bring a new product. Often they focus on the improvements of functionality, and additional features or improving manufacturability. They often forget to address the impact on the old product and process.… Read more

  • Is the best quality the best strategy?

    Is the best quality the best strategy?

    When it comes to product quality, a popular belief is that the highest quality is always the best strategy. However, experience shows that the right quality—tailored to customer needs—often resonates more deeply with consumers than simply delivering superior quality. Quality management trap Navigating the complex landscape of quality standards can be daunting. There are many… Read more