Category: Business case

This is a parent category linked to area of expertiese

  • How target price justify investment in a new product?

    How target price justify investment in a new product?

    Though we may desire many things, we tend to focus our efforts on a select few that we truly value. Value of the innovation Establishing a budget for the development of a new product must align with the perceived value of the innovation. It is essential to gauge market demand by evaluating consumers’ willingness to… Read more